Sportsnet was founded in July 2001 as the first and only Sports Related Advertising Agency in Turkey. In 20 years period of time, Sportsnet became a group company by growing in different services. Sportsnet is now a group which is formed by companies serving in different areas.

We made our first major investment in 2003 by incorporating All Sports, which organizes sports events in line with the marketing communication needs of brands. In 2009, we established VO2, Turkey's first and only sports-oriented digital advertising agency. In 2010, we launched sportstv, Turkey's first independent and real sports channel. In 2015, we brought Octagon, the world's number 1 sports agency, to Istanbul and enabled it to offer services within the Sportsnet Group structure. In 2016, we launched BilgiSpor, the Sports Management Department of Istanbul Bilgi University, in cooperation with Laureate.